Our brief was to produce a captivating visual showcase for Zidanes Indulgence, located in Roundhay, Leeds. The challenge involved capturing high-quality photographs of their diverse culinary offerings and the inviting ambiance of their location. Additionally, we were tasked with creating a compelling business showcase video, featuring the location, a variety of their delectable desserts, and clear displays of their prices, complemented by the previously captured food photography.
These visuals needed to effectively convey the unique appeal of Zidanes Indulgence, highlighting both the quality of their products and the welcoming atmosphere of their establishment, to attract and inform potential customers.
ABOUT THE COMPANY
Zidanes Indulgence, located in Roundhay, Leeds, offers a delightful array of desserts,
providing a truly indulgent experience. They're not just about sweet treats, mind; they aim to create a warm and inviting atmosphere for their customers. Zidanes Indulgence prioritises quality ingredients with a real focus on creating memorable dessert experiences. They're well-known for their fluffy pancakes, gooey cookie dough, and indulgent milkshakes.
In the competitive Leeds dessert scene, Zidanes Indulgence strives to offer a unique and satisfying experience, building a loyal customer base through consistent quality and a personal touch. They are committed to providing a delicious and enjoyable dessert destination.
OUR APPROACH
Our approach to the Zidanes Indulgence project began with a thorough analysis of their existing social media channels. We aimed to understand their company persona and voice, ensuring our visuals would align seamlessly with their brand identity. We then planned our shoot to capture not only the final products, but also the behind-the-scenes process of their creation. This allowed us to showcase the craftsmanship and dedication that goes into each dessert. By capturing the preparation, we aimed to provide viewers with an authentic and engaging look at how Zidanes Indulgence brings their sweet creations to life, enhancing the connection with their audience.
